About Agent
Product Quality Assurance
Cost-benefit analysis
Customised product portfolio
Develop a user-friendly online service platform to provide troubleshooting guides, parts enquiry and technical support.
Agents are able to obtain new product information in the first time and seize the first opportunity in the market. According to the market feedback, agents have the opportunity to receive promotion incentives, incentives to actively promote new products.
Provide agents with customised marketing solutions to help them promote their products more effectively. Through market analyses, develop targeted promotional campaigns to increase product awareness.
Agents can receive additional incentives and support for promoting their products at regional trade shows. The brand provides promotional materials and technical support required for the show to ensure the effectiveness of the show
Ensure a stable supply of original spare parts and consumables to reduce uncertainty in equipment maintenance and operation.Shorten the delivery time of spare parts and improve the service response speed through efficient logistics system.
Agents enjoy favourable accessory purchase prices, increasing their service profit margins.Regular evaluation of accessory prices to ensure that agents maintain price advantages in the marketplace
Regular training sessions on product knowledge and technical maintenance are organised to ensure that the agent team is up to date with the latest product information. The training covers product features, technical specifications and maintenance techniques.
Provide a combination of online and on-site training to meet the learning needs of different agents. Training in a variety of forms, including video tutorials, practical exercises and interactive questions and answers.
Provide sales toolkits, including product brochures, technical specifications and FAQs. The toolkit helps agents to be more professional in product introduction and sales.
Through in-depth market research and data analysis, provide agents with potential customers and project leads in the region.
The lead information is updated regularly to ensure that agents can grasp market opportunities in a timely manner.
According to the agency agreement, within the contracted area, the agent enjoys exclusive agency rights to ensure market exclusivity.
For important projects and large customers, the brand provides direct support and negotiation assistance.
Set up a ladder reward mechanism, according to the agent's sales performance to provide the appropriate incentives.
The better the performance, the more generous the rewards received by the agent, incentivising the agent to continuously improve sales performance.
Establish a connection
Multichannel engagement: Utilize MAXPOWER's official website, social media platforms, and industry exhibitions as a multi-channel strategy to provide touchpoints for potential agents. Through these channels, potential agents can learn about MAXPOWER's brand culture, product information, and market positioning.
Submit the application form: Agents are required to fill out a detailed application form, including key information such as company background, market experience, and financial status. The application form is the first step in assessing the qualifications of the agents, ensuring they meet MAXPOWER's collaboration standards.
Market Assessment and Bilateral Inspection
Market Potential Analysis: Arrange for potential agents to visit MAXPOWER's headquarters or factory, while representatives from MAXPOWER will also assess the agents' operations. Through on-site visits, enhance mutual understanding and establish a trust relationship.
Mutual Assessment: MAXPOWER conducts an in-depth analysis of the market potential in the regions where potential agents are located, evaluating market size and growth trends. It considers regional economic conditions, consumer behavior, and competitor situations to determine market entry strategies.
Introduction to Products and Policies
Product Catalog and Price List: Provide potential agents with a comprehensive product catalog and price list to ensure they have a thorough understanding of product features and pricing strategies. The price list will serve as the foundation for business negotiations, laying the groundwork for future cooperation.
Market support policies: Introduce MAXPOWER's market support policy, including marketing promotion, technical training, and after-sales service, among others. Clarify the market support policy to help agents better plan their market entry and development strategies.
Business negotiations and contract signing
Negotiation of cooperation terms: After reaching a preliminary agreement, a letter of intent will be signed to clarify both parties' cooperation intentions and basic terms. Based on the content of the letter of intent, detailed negotiations for a formal contract will take place, ultimately leading to the signing of a legally binding agency contract.
Signing a letter of intent and a formal contract: Both parties will engage in detailed discussions on the specific terms of cooperation, including key elements such as pricing, order processes, and market support. It is essential to ensure a balance of interests for both sides and to reach a mutually beneficial cooperation model.
Launch the training and market development plan
Product knowledge training: MAXPOWER provides comprehensive training for new agents, including product knowledge, technical features, and market strategies. The training aims to enhance the professional capabilities of the agents' teams, ensuring they can effectively promote and sell the products.
Develop a market development plan: The agent should develop a practical market development plan based on the market guidance provided by MAXPOWER and their own market research. The plan should include target markets, promotional strategies, and expected sales goals.
The first batch of orders and brand promotion
The first batch of orders is ready: The agent places the initial orders based on market demand and forecasts, and prepares the corresponding inventory. The successful execution of the first batch of orders is crucial for establishing market trust and brand reputation.
Brand promotion activities: MAXPOWER assists agents in conducting brand promotion and marketing activities in the region to enhance brand awareness. By combining online and offline promotional methods, it expands market influence.
Establish an after-sales service system
After-sales service standards: Assist agents in establishing an after-sales service system that meets MAXPOWER standards, ensuring that customers receive timely and effective support. The after-sales service system includes parts supply, repair services, and customer consultation, among others.
Continuous market support: MAXPOWER provides ongoing support such as marketing promotion, technical support, and product updates in accordance with the contract terms. Continuous support helps agents adapt to market changes and maintain competitiveness.
Performance evaluation and contract renewal expansion
Performance evaluation and feedback: Regularly evaluate the performance of agents, provide feedback and improvement suggestions, and promote the continuous growth of their business. Performance evaluations help to identify problems in a timely manner and develop solutions.
Renewal and expansion of cooperation: Based on the cooperation situation and market performance, both parties will discuss the possibility of renewing the contract or expanding the scope of cooperation. Renewal and expansion of cooperation are signs of deepening and developing the partnership between both parties.